It is becoming more and more of a requirement for businesses to provide a niche service or offer something that is just that little bit more specialised than its competitors. This is especially apparent in the highly competitive hotel and leisure industry.

Taking an environmentally conscious approach is one such way. This approach most obviously benefits the environment but is an excellent marketing tool to help a business grow and attract new customers. Many businesses are looking at ways in which to be more environmentally aware green. One such way is by applying for the ISO14001 accreditation. The ISO14001 proves a company’s environmental credentials which enhances a corporate image. This accreditation actually saves the company or organisation money by reducing energy consumption whilst at the same time helping the environment.

The hotel and leisure industry is notorious for its energy consumption. There is the lighting, the washing and laundry, all the electrical goods within the rooms, the heating, kitchens and then Jacuzzis and swimming pools. All contribute to a huge carbon footprint but also high energy costs. The cost of electricity and gas has increased by 20 % in the last year which is creating a huge impact on the profits of a hotel or bed and breakfast. With the economy being in such a bad way at present and customer confidence in spending is decreasing, this industry can’t afford to put up its prices. After all, it is a highly competitive industry to start with.

Hotels have for some time now put notices in the bathrooms relating to the towels situation, in the bath if you would like them changing, on the rail or elsewhere if they are ok to be used again. This of course makes a difference if you think of how many hotels there are in the world but there is so much more that can be done.

The English Lake District is a haven for walkers and people relocating to live and work to provide a better standard and healthier living than in a city. It is understandable that the Lake District has a high number of environmentally conscious Lake District hotels. There are various levels of implementations that can be put into practice within hotels and accommodation providers from recycling and reusing of materials, to sourcing materials, services and supplies locally. There is then a next step that can be taken for example in the form of creating a renewable energy source for the hotel. One of the hotels in the Lake District that has installed a biomass energy production system which has been enabled by its location amongst a 70 acre managed woodland area. Such a system requires expert input but with the correct guidance, an economically feasible and attractive alternative to the use of LPG can be achieved. After a report had initially been produced, it was summarised that a biomass system would be far more efficient than a new high efficiency LPG boiler, an anaerobic digestion system or solar power system. To put this biomass system into context, the saving made should be at least £35,000 per year for this hotel and leisure complex when comparing it to its previous gas boiler system.  With such a saving, it is extremely evident the amount of unsustainable energy that will be saved.